What's in a colour?

Cust: I really like bright colours
JT: any particular colour?
Cust: bright ones
JT: ok, was there a particular colour you like?
Cust: I really like the bright psoriasis colour...
JT: cerise?
Cust: yeah...
(JT brings the melody in magenta)
Cust: oh that's a lovely psoriasis colour!
JT: yes...